NYC lifestyle brand, 180 the Store, opens first Long Island outpost
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Denise Williamson plans to have a rotating assortment of products featuring new items every week at her new 180 the Store location on Long Island. Credit: Joelle Wiggins
For eight years, Denise Williamson, 180 the Store's owner, has run an emporium at that numeral address on Duane Street in TriBeCa, Manhattan, doing occasional pop-ups in the Hamptons.
“They were very well received,” she says. That led her to opening an Amagansett shop set in an 850-square foot house, marked by an oversized Japanese lantern, where shoppers will enter “a place of discovery.” Williamson’s inventory is often exclusive, featuring various designers from around the world.
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Her focus? "A luxury casual lifestyle that is functional, livable and offers beautiful craftsmanship,” she says.
A lifelong globetrotter, Williamson sources furniture, home goods, glassware, clothes and more from unexpected places. “For me, it’s my passion,” she says, adding that she hopes the new store will be a place, “to see and learn.”
A lifelong globetrotter, Denise Williamson sources furniture, home goods, glassware, clothes and more from unexpected places. Credit: 180 THE STORE
There are Italian glassware sets ($140); mouth-blown vases from Germany, some that can stand alone ($3,500); and apothecary from Copenhagen-based company Frama including scented candles ($70), hand creams ($90) diffusers ($220). Fashion here includes jeans from small-batch denim brand Chimala of Japan and ultra-soft cotton T-shirts from Sunray ($90) manufactured on vintage loop wheels. Among other clothing lines, (many with a hipster vibe) find Arpenteur, AODress, Bode and Yaser Shaw. And visitors to the store won’t get bored. Williamson plans to have a rotating assortment of products featuring new items every week.
303 Main St., Amagansett, 180thestore.com