Italy approves new rules to put beach concessions up for bidding by 2027
People enjoy a sunny day at an establishment on the beach in Tuscany's Castiglione della Pescaia, Italy, Sunday, May 24, 2020. Credit: AP/Jennifer Lorenzini
ROME — Italy approved new rules late Wednesday to put lucrative concessions for beach clubs up for bidding by June 2027, responding to pressing demands from the EU to open up the sector to new players.
Under the new legislation by the right-wing government led by Giorgia Meloni, existing beach licenses would remain valid until September 2027.
The deadline could be further postponed to March 2028 if there are “objective reasons” to delay the tender process, the government said.
The compromise seeks to address complaints by existing operators who risk losing their concessions and would be entitled to compensation paid by the new holders.
For almost two decades, the European Commission has been locked in a legal battle with Italy over its beach concession practices, accusing the country of lacking transparency and breaching competition rules.
Previous Italian governments, from left to right, have staunchly resisted EU directives requiring competitive tendering, persistently renewing the existing beach concessions without open procedures.
For years, many of these beach spots have been controlled by the same operators, often resulting in a lack of innovation and high prices.

Umbrellas and sun beds are set at the Venezia beach establishment in Ostia, near Rome, Friday, Aug. 16, 2024. Credit: AP/Gregorio Borgia
Economists believe that opening the sector could bring in fresh players, potentially improving service quality and reducing costs for beachgoers.
Currently, they can pay from 25 euros to rent two chaise lounges and an umbrella for the day in the most basic establishments, to several hundred euros in fancy resorts such as Capri or Puglia’s Salento.

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