Review: 2021 Mercedes A35 justifies higher price for luxury brand

If they make a German version of "The Hunger Games," it just might be a documentary shot at Mercedes-Benz product planning meetings.

Resources are scarce. There are a lot of mouths to feed as a brand that already had a bewildering array of models develops a brace of electric vehicles. It’s everyone for themselves. It takes more than a toga and a fancy bow to survive.

Mercedes executives announced that many of its current models will not survive the transition from gasoline power to electricity. Slow-selling, low-profit powertrains and body styles are likely to be pitted against one another for resources.

Now entering the arena, the AMG A35 4Matic compact sedan, Champion of the Compact Car District.

The A35 is the most powerful and expensive version of Mercedes’s smallest car. The automaker’s legendary AMG tuning group reworked its drivetrain and chassis to make it fast and fun. Its interior has Mercedes’ latest digital assistant, upgraded materials and a big AMG label to make sure you don’t forget why you paid more than $54K for a sedan the size of a Honda Civic.

Mercedes is the oldest carmaker in the world, but it’s a relative newcomer to selling cars that size. Endowing them with the level of luxury, exclusivity and performance that justifies the price of Merc’s bigger models isn’t easy, particularly in America, where many people think luxury and size are synonymous.

Behind the wheel

A35 prices start at $45,850. That’s a cool $12,200 over the base model, which has less power, front-wheel drive and few, if any, performance aspirations. Adding all-wheel drive raises the tab $2,000. Those models come with a modest 188-horsepower 2.0L four-cylinder turbo and seven-speed dual-clutch automatic transmission.

All A-class sedans are 179.1 inches long and 56.9 inches tall, about 3 inches shorter and 1.2 inch taller than a Honda Civic sedan. Those stats have always made the A-class challenging for Mercedes: The Civic — any mainstream compact, really — is a fine car. How does a luxury brand justify prices $10K+ higher for a car about the same size, with a similar mechanical layout?

That’s where the A35 comes in. Heavily revised by Merc's AMG tuning house, all A35s have upgraded running gear, starting with performance-tuned all-wheel drive, a 302-hp turbocharged 2.0L four-cylinder engine and seven-speed dual-clutch automatic transmission.

Driving impressions

The A35’s steering is responsive and quick, transmitted through a thick AMG-designed steering wheel with small multipurpose buttons you can swipe up, down, right or left to position displays and other features.

The steering wheel has a flat bottom and the all-wheel-drive system transfers power smoothly, eliminating any hint of torque steer.

Throttle response is immediate, and the dual-clutch gearbox delivers quick, smooth shifts.

Selecting sport mode gives the exhaust a rich note and stiffens the suspension noticeably. The A35 holds level in quick maneuvers, acceleration and stops.

The digital instrument cluster display is sharp, as is the touch screen mounted in the middle of the dashboard. The touch screen and voice-activated digital assistant provide easy ways to control most systems. . Leather-wrapped dash and suede door inners provide appealing touch points.

Passenger compartment space is competitive, but the trunk is small.

The A35 should keep Mercedes’ compact sedan in the game for at least another round.