This Southampton summer rental with eight acres of frontage on...

This Southampton summer rental with eight acres of frontage on the ocean and on Shinnecock Bay is priced at $2.5 million. Credit: The Corcoran Group / Michael Heller

The Hamptons rental market is in full swing, with a growing number of vacationers booking lavish homes for the entire summer, brokers said.

The “sweet spot” for the Hamptons summer rental market is $150,000 to $250,000, but some homes fetch far more, said Christopher Burnside, an associate broker with Brown Harris Stevens in Bridgehampton.

With demand ebbing for homes listed for sale at about $10 million or more, the rental market is getting a boost from affluent families who opt to rent instead of buy.

In one instance, a couple with three children and a nanny initially aimed to buy a vacation home for up to $20 million, Burnside said. But when they didn’t fall in love with any of the homes they toured, they decided instead to book the full summer in a six-bedroom estate with a pool, tennis court and dock on Mecox Bay in Water Mill, for $500,000. The father, who works in finance, said, “I’d rather rent for half a million than shell out $20 million for something I don’t like,” Burnside recalled.

One Hamptons rental website, hreo.com, features eight homes renting for $1 million or more for the full season, including a nine-bedroom estate listed at $2.5 million from Memorial Day through Labor Day.

During the financial crisis — particularly in 2008, as stocks plunged, debt markets dried up and financial firms such as Lehman Brothers collapsed — vacationers scaled back, booking rentals for a month instead of a full season, said Judi Desiderio, chief executive of East Hampton-based Town & Country Real Estate. That has changed as investors have regained confidence in recent years, with more affluent families committing to an entire season, she said.

A four- or five-bedroom home might fetch $50,000 for Aug. 1 through Labor Day, or $100,000 for the full summer, and many vacationers decide it makes financial sense to go all-in, she said.

“To get the full season, it’s not really that much more,” she said. “You’re getting three times the amount of time for twice the amount of money.”

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