Former BBC and New York Times executive Mark Thompson has...

Former BBC and New York Times executive Mark Thompson has been appointed as chair and CEO of CNN by David Zaslav, head of the network's parent company, Warner Bros. Discovery, which made the announcement Wednesday. Credit: AP / Kirsty Wigglesworth

CNN is bringing in a former chief executive of the BBC and The New York Times in an attempt to turn around a news organization that has burned through two leaders and bled viewers over the past two years.

Mark Thompson was appointed as chair and CEO of CNN by David Zaslav, head of the network's parent company, Warner Bros. Discovery, which made the announcement Wednesday. Thompson replaces Chris Licht, who was fired in June, and a four-person team that had been running CNN in the interim.

Thompson, who left the Times in 2020 after eight years as that company's president and CEO, is credited with transforming it to a digital-first organization more dependent on paid subscribers than the collapsing advertising market that has doomed many newspapers. The England native was director-general of the BBC from 2004 to 2012.

Zaslav called him a “true innovator” who pushed two of the world's most respected news organizations into the digital age.

In a statement, Thompson — who has been knighted by the British government — said that “where others see disruption, I see opportunity.”

Licht was let go after a stormy 13 months that saw CNN fall well behind Fox News and MSNBC in popularity, with opinionated news connecting more with viewers in a politically polarized time. He had encouraged CNN to find a middle ground and flex its newsgathering muscles.

He was doomed at the end by a damning magazine profile in The Atlantic that showed his failure to connect with many employees, many loyal to his predecessor, Jeff Zucker. Zucker was pushed out in February 2022 after failing to disclose to his bosses a romantic relationship with a fellow network executive.

A journalist records video near a CNN sign on an...

A journalist records video near a CNN sign on an athletic field outside the Clements Recreation Center where the CNN/New York Times will host the Democratic presidential primary debate at Otterbein University, Monday, Oct. 14, 2019, in Westerville, Ohio. Mark Thompson was appointed as chair and CEO of CNN by David Zaslav, head of the network's parent company, Warner Bros. Discovery, which made the announcement Wednesday, Aug. 30, 2023. Thompson replaces Chris Licht, who was fired in June, and a four-person team that had been running CNN in the interim. Credit: AP/John Minchillo

Besides ratings, CNN's finances have suffered. The network earned $892 million in profit in 2022, down from $1.08 billion in 2020, according to S&P Global Market Intelligence.

Shortly after Licht was named to his new job, CNN's new corporate masters pulled the plug on a well-publicized streaming service after only weeks in operation.

CNN also fired two popular prime-time hosts over the past two years, Chris Cuomo and Don Lemon, the latter after an ill-fated move to a new morning show.

Thompson's selection was first reported Tuesday night by Puck.

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      In 2023, crashes on Long Island cost at least $3.4 billion in medical care, lost work, property damage and more. NewsdayTV's Andrew Ehinger reports. Credit: Newsday Staff; File Footage: Photo Credit: Nakaine Bartholin, Frank LaRosa

      Financial situation 'completely destroyed' In 2023, crashes on Long Island cost at least $3.4 billion in medical care, lost work, property damage and more. NewsdayTV's Andrew Ehinger reports.

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          In 2023, crashes on Long Island cost at least $3.4 billion in medical care, lost work, property damage and more. NewsdayTV's Andrew Ehinger reports. Credit: Newsday Staff; File Footage: Photo Credit: Nakaine Bartholin, Frank LaRosa

          Financial situation 'completely destroyed' In 2023, crashes on Long Island cost at least $3.4 billion in medical care, lost work, property damage and more. NewsdayTV's Andrew Ehinger reports.

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