Luxury furniture store RH opening 2 stores on Long Island, including outlet in former Target
The RH Gallery in East Hampton on Saturday. The high-end furniture retailer formerly known as Restoration Hardware also plans to open an RH Gallery in Manhasset and an RH Outlet in Commack Credit: John Roca
The luxury home furnishings retailer formerly known as Restoration Hardware plans to open two Long Island stores, including a discount outlet in part of the space that an “underperforming” Target vacated six years ago.
An RH Outlet is planned for part of a former Target store in Commack, according to building plans submitted to the Town of Smithtown. Also, an RH Gallery planned for Manhasset is one of seven full-price home furnishings stores that RH will open in North America in 2025, according to the retailer's third-quarter earnings report. Two international galleries in London and Paris also are planned for this year.
RH is based in Corte Madera, California. The company's growth strategy, which also includes introducing almost an entirely new product lineup starting last summer, helped turn around a sales slump last year, as high interest rates dampened sales of new homes — and the need for new furniture industrywide.
"We believe the important investments we are making during this depressed housing cycle are creating a level of strategic separation in our industry that rivals the most important brands in the world,” Gary Friedman, RH chief executive, told analysts during an earnings call in December.
On Monday, the Town of Smithtown issued a building permit for interior alterations for the approximately 41,000-square-foot RH Outlet planned for 4 Henry St. in the Commack South Shopping Center, said William W. White, director of the town’s building department.
RH’s outlets “provide an efficient means to sell primarily returned merchandise and, to a lesser extent, discontinued and overstock merchandise outside of our core sales channels,” according to RH's 2023 annual report.
RH’s 38 discount outlets lack the opulence of the retailer's full-price furniture galleries, said Seth Basham, a retail equity research analyst in the Manhattan office of Wedbush Securities, an investment firm in Los Angeles.
The 143,000-square-foot Target in Commack, which opened in 2002, was one of six “underperforming” stores in five states that Minneapolis-based Target Corp. closed in 2019. (Target still operates a Commack store, 3.5 miles away, at 98 Veterans Memorial Hwy.)
Floor & Decor took some of Target's former Commack space in 2021, when the Atlanta-based flooring chain opened a 95,000-square-foot warehouse store and design center.
The Cosentino Realty Group in Islandia owns the Commack South Shopping Center. Peter Cosentino, a managing partner, declined to comment Friday.
RH did not respond to a request for comment, so it’s unclear when the Commack store would open.
As for the retailer’s other new location slated for Long Island, a 19,410-square-foot store would open in the high-end Americana Manhasset shopping center, according to plans submitted to the Town of North Hempstead for approval.
On Dec. 17, applications for a building permit for interior alternations and other work were submitted by Fifth Avenue of Long Island Realty, which owns Americana Manhasset and is an affiliate of Castagna Realty Co. Inc., which manages the property.
The RH store’s future address is listed as 2128 Northern Blvd. on the plans, but a Brooks Brothers men’s clothing store is currently located at that address.
Castagna confirmed that RH will open at Americana Manhasset this year but declined to provide more information. Brooks Brothers did not respond to a request for comment, so it is unclear whether the clothing store would close, relocate in the shopping center or downsize to make room for RH.
On Long Island, an RH Outlet opened at the Tanger Outlets Riverhead in 2008, and an RH Gallery opened in East Hampton in 2011.
Founded in 1979 in Eureka, California, RH, which was known as Restoration Hardware until 2012, used to be more of a shopping mall-based retailer selling hardware for furniture and knickknacks, Basham said.
“Over the last 10 years, they’ve migrated to this gallery strategy of freestanding, much larger stores … to display products in a more elegant, opulent way,” he said.
The luxury furniture and home décor retailer has 71 RH Galleries, including four that opened in 2024, and 38 RH Outlet stores in the United States, Canada and Europe.
The company also operates RH Guesthouse, a luxury hotel that opened in 2022 in Manhattan, and 14 Waterworks Showrooms for bath and kitchen products.
RH reported that in its fiscal third quarter, which ended Nov. 2, revenues were $812 million, an increase of 8.1% from the same period in 2023.
While lower-end retailers have been more affected by the slowdown in furniture sales, RH is more resilient because it is a luxury lifestyle brand built around furniture, said Bill McLoughlin, editor-in-chief of Furniture Today, a trade publication based in High Point, North Carolina.
RH creates an experience around shopping, said McLoughlin, who cited as an example the RH restaurants and wine bars, which are in 19 of the retailer’s furniture galleries.
RH’s “customer is a much higher-income consumer. That’s not someone who’s making a choice between paying the rent and buying a new sofa,” he said.
The luxury home furnishings retailer formerly known as Restoration Hardware plans to open two Long Island stores, including a discount outlet in part of the space that an “underperforming” Target vacated six years ago.
An RH Outlet is planned for part of a former Target store in Commack, according to building plans submitted to the Town of Smithtown. Also, an RH Gallery planned for Manhasset is one of seven full-price home furnishings stores that RH will open in North America in 2025, according to the retailer's third-quarter earnings report. Two international galleries in London and Paris also are planned for this year.
RH is based in Corte Madera, California. The company's growth strategy, which also includes introducing almost an entirely new product lineup starting last summer, helped turn around a sales slump last year, as high interest rates dampened sales of new homes — and the need for new furniture industrywide.
"We believe the important investments we are making during this depressed housing cycle are creating a level of strategic separation in our industry that rivals the most important brands in the world,” Gary Friedman, RH chief executive, told analysts during an earnings call in December.
On Monday, the Town of Smithtown issued a building permit for interior alterations for the approximately 41,000-square-foot RH Outlet planned for 4 Henry St. in the Commack South Shopping Center, said William W. White, director of the town’s building department.
RH’s outlets “provide an efficient means to sell primarily returned merchandise and, to a lesser extent, discontinued and overstock merchandise outside of our core sales channels,” according to RH's 2023 annual report.
RH’s 38 discount outlets lack the opulence of the retailer's full-price furniture galleries, said Seth Basham, a retail equity research analyst in the Manhattan office of Wedbush Securities, an investment firm in Los Angeles.
The 143,000-square-foot Target in Commack, which opened in 2002, was one of six “underperforming” stores in five states that Minneapolis-based Target Corp. closed in 2019. (Target still operates a Commack store, 3.5 miles away, at 98 Veterans Memorial Hwy.)
Floor & Decor took some of Target's former Commack space in 2021, when the Atlanta-based flooring chain opened a 95,000-square-foot warehouse store and design center.
The Cosentino Realty Group in Islandia owns the Commack South Shopping Center. Peter Cosentino, a managing partner, declined to comment Friday.
RH did not respond to a request for comment, so it’s unclear when the Commack store would open.
As for the retailer’s other new location slated for Long Island, a 19,410-square-foot store would open in the high-end Americana Manhasset shopping center, according to plans submitted to the Town of North Hempstead for approval.
On Dec. 17, applications for a building permit for interior alternations and other work were submitted by Fifth Avenue of Long Island Realty, which owns Americana Manhasset and is an affiliate of Castagna Realty Co. Inc., which manages the property.
The RH store’s future address is listed as 2128 Northern Blvd. on the plans, but a Brooks Brothers men’s clothing store is currently located at that address.
Castagna confirmed that RH will open at Americana Manhasset this year but declined to provide more information. Brooks Brothers did not respond to a request for comment, so it is unclear whether the clothing store would close, relocate in the shopping center or downsize to make room for RH.
On Long Island, an RH Outlet opened at the Tanger Outlets Riverhead in 2008, and an RH Gallery opened in East Hampton in 2011.
Luxury lifestyle
Founded in 1979 in Eureka, California, RH, which was known as Restoration Hardware until 2012, used to be more of a shopping mall-based retailer selling hardware for furniture and knickknacks, Basham said.
“Over the last 10 years, they’ve migrated to this gallery strategy of freestanding, much larger stores … to display products in a more elegant, opulent way,” he said.
The luxury furniture and home décor retailer has 71 RH Galleries, including four that opened in 2024, and 38 RH Outlet stores in the United States, Canada and Europe.
The company also operates RH Guesthouse, a luxury hotel that opened in 2022 in Manhattan, and 14 Waterworks Showrooms for bath and kitchen products.
RH reported that in its fiscal third quarter, which ended Nov. 2, revenues were $812 million, an increase of 8.1% from the same period in 2023.
While lower-end retailers have been more affected by the slowdown in furniture sales, RH is more resilient because it is a luxury lifestyle brand built around furniture, said Bill McLoughlin, editor-in-chief of Furniture Today, a trade publication based in High Point, North Carolina.
RH creates an experience around shopping, said McLoughlin, who cited as an example the RH restaurants and wine bars, which are in 19 of the retailer’s furniture galleries.
RH’s “customer is a much higher-income consumer. That’s not someone who’s making a choice between paying the rent and buying a new sofa,” he said.
Tory N. Parrish covers retail and small business for Newsday. She has worked at the Pittsburgh Tribune-Review and Observer-Dispatch in Utica, N.Y.
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