Gwyneth Paltrow diving into 'Shark Tank'

Gwyneth Paltrow is about to make the leap from the Marvel Universe into the "Shark Tank."

The actor, who won an Oscar for "Shakespeare in Love" and who younger moviegoers know as Pepper Potts in the "Iron Man" films, will be a guest investor on ABC's "Shark Tank" next season. This will mark Paltrow's first appearance on the show, in which budding entrepreneurs try to land deals with one or more of the investors on the panel for their products.

Although Paltrow, 49, has maintained a steady acting career, she is also a successful businesswoman who founded the lifestyle brand Goop in 2008 and became CEO in 2016. Since then, Goop has had its own show on Netflix, a book imprint, retail stores and a product line of skin care products and fragrances, as well as its own health summit.

In 2017, Paltrow starred in "Planet of the Apps," a reality show for Apple Music patterned after "Shark Tank" that focused on Silicon Valley-type startups.

In addition to Paltrow, DoorDash CEO and co-founder Tony Xu will be a guest investor on the new season. Longtime Sharks Mark Cuban, Barbara Corcoran, Lori Greiner, Robert Herjavec, Daymond John and Kevin O’Leary will be back for the new episodes.

The new season will kick off on Sept. 23 with a live episode, a first for the long-running series.