Sanya Richards-Ross goes for the gold with 'Sanya's Glam and Gold' reality show

Sanya Richards-Ross wants to take over the world, and she invites WE: Women's Entertainment viewers to watch her do it.

In "Sanya's Glam & Gold," premiering Thursday night at 10, the high-energy four-time Olympic gold medal sprinter goes about her busy life as a businesswoman and co-owner of an Austin, Texas, hair salon, as well as the wife of a fellow high-profile athlete, Giants cornerback Aaron Ross.

We also meet her family, otherwise known as "Team S.R.R.": parents Archie and Sharon, who double as her manager and agent, respectively; sister and business partner Shari; and cousin, publicist and stylist Yolande.

With an athlete's competitive years being comparatively few, Richards-Ross says she approached WE with the idea for the series as a way to help launch her business efforts and her brand.

"It's something I've wanted to do for a little while," Richards-Ross, 28, says. "I would say since 2008, about four years, I've been throwing this idea around in my family. And the person in my family who I think had the most opposition was my husband. He is really a private person and was kind of resistant to the idea of doing something like this. But over time, I think he became more and more open to the idea, and the production company really allowed us to be ourselves, and I think everyone was really happy to do it.

"But it did take some convincing," she continues, "especially my dad and my husband. The guys weren't so crazy about it. I think the women, because we're all kind of reality show junkies, we all think it's a fun and unique opportunity."

The pilot provided for review establishes the personalities and the relationships: Mom and Dad as the sage advisers, Dad's advice coming with a Jamaican accent; Aaron the laid-back spouse; Yolande the go-between and Ms. Fix-It; and Shari, the sister, partner and sibling rival. And in the opening episode, there is considerable locking of horns.

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"My sister and I," Richards-Ross says, "actually it's funny, we are the best of friends. The only issue that we've ever had is really starting this business together, and so for us it was like one issue in every family where you have a family business, you can relate to that dynamic of separating your friendship and your sisterly relationship from what's best for the business. And so I think for us it was all about being real and being relatable, and we were excited to share our issues.

"We actually came through that, and our working relationship is so much better now, and the business is doing really, really well. So I think the entire experience was almost therapeutic for us as a family."