Maybelline's Great Lash is 40 this year, but they're not...

Maybelline's Great Lash is 40 this year, but they're not about to mess with success. It's the same great formula--but to celebrate there's limited-edition packaging designed by Max Azria, Vivienne Tam and Tracy Reese. Credit: Handout

We love them long, curled and defined -- here, some new ways to get them those lush lashes:

* Maybelline's Great Lash is 40 this year, but they're not about to mess with success. It's the same great formula -- but to celebrate, there's limited-edition packaging designed by Max Azria, Vivienne Tam and Tracy Reese; $6.99 at select Target stores or target.com.

* Film Noir Lash Lacquer from Hourglass Cosmetics is a glossy black pigment meant to be worn over mascara. It's perfect for amping up your daytime eyes for an evening out, making lashes look long and glossy; $28 at select Sephora stores and sephora.com.

* Lash Control's patented tube lets you squeeze exactly the right amount of mascara on the brush, meaning no more wiping with tissues or messy disasters; in lengthening, volumizing ($20) or clear ($16) formulas at lashcontrol.com.

* UpLash mascara from BlackUp is a transparent primer, with ingredients said to help make lashes stronger (which in turn helps them grow.) Plus it makes mascara go on smoothly and evenly; $29 at blackupcosmetics.com.

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