Watkins becomes first women's college athlete to sign with Fanatics sports merchandise platform
Southern California guard JuJu Watkins (12) plays against UCLA during the first half of an NCAA college basketball game in the championship of the Big Ten Conference tournament in Indianapolis, Sunday, March 9, 2025. Credit: AP/Michael Conroy
JACKSONVILLE, Fla. — The Fanatics and Fanatics Collectibles sports merchandise platforms announced a multi-year deal Friday with Southern California women's basketball star JuJu Watkins.
Fanatics said Watkins is the first women’s college athlete to sign a deal with the company. The returning All-American is the nation's No. 2 scorer and a leading candidate for national player of the year honors.
Fans will be able to purchase Watkins-themed memorabilia through Fanatics, such as autographed photos and basketballs.
The partnership will mark the first time she is featured in a USC uniform in a standard trading-card offering. Her first standard card will be in 2025 Bowman University Chrome Basketball.
