The Eiffel Tower with the Olympics rings in view on...

The Eiffel Tower with the Olympics rings in view on July 14, 2024 in Paris, France. Credit: Getty Images

NBCUniversal will provide viewers more ways – and more hours – to watch the Olympic Games than ever before over the next two weeks.

It begins in earnest with the Opening Ceremony on Friday, live starting at noon Eastern Time from the River Seine in Paris on NBC, Peacock and Telemundo.

Once the competition is fully underway starting Saturday, NBC will employ a two-pronged approach in its presentation of marquee events.

With Paris six hours ahead of Eastern Time, the afternoons here will feature live coverage of major events taking place at night in France.

Figure mid-to-late afternoon for many of the biggest moments.

Then, in prime time here, NBC will offer a curated version of the day’s events, featuring more elaborate production elements, interviews, features and such.

NBC’s flagship broadcast network will show more programming hours than in any previous Olympics – at least nine hours each day, with a focus on top events such as gymnastics, swimming and track and field.

Viewers with access to NBC and its sibling linear outlets such as USA Network, CNBC, E!, Golf Channel, Telemundo and Universo can watch on television or can see all events live on NBCOlympics.com, after authenticating.

Those without access to broadcast and/or cable channels can watch every event live on NBC’s Peacock streaming service.

Peacock will become the first streaming service to carry every event live, including all 329 medal events, as well as other digital supplements and programs.

Top events on the schedule include the women’s gymnastics team final on July 30, Katie Ledecky in the women’s 1,500-meter swim race July 31, the women’s 100-meter race Aug. 3, the men’s 100 meters Aug. 4, the men’s basketball final Aug. 10 and the women’s basketball final on Aug. 11.

Mike Tirico will host the “Primetime in Paris” show from the Trocadero, with the Eifel Tower and River Seine as a backdrop. Maria Taylor will host a late-night Olympics show on NBC and Peacock.

On linear TV, USA Network will be the primary home for U.S. team sports plus heats in major sports and other events, from water polo to rugby to cycling.

CNBC will focus on boxing, among other sports. That includes the first gold medal event of the Games, the shooting mixed team air rifle final at 5 a.m. on Saturday.

E! will carry numerous sports also, including canoeing, diving and equestrian. Golf Channel will carry, well, golf.

Telemundo and Universo will provide Spanish-language coverage.

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