Sukoshi Mart brings Asian beauty and merch to Roosevelt Field Mall
Dolly Wink eyelashes at Sukoshi Mart at Roosevelt Field Mall in Uniondale. Credit: Linda Rosier
Asian beauty and entertainment have surged in U.S. popularity through K-pop, K-dramas, and skincare innovations.
Sukoshi Mart, open since last October at Roosevelt Field Mall in Uniondale, taps this trend by offering customers a wide selection of curated Korean and Japanese cosmetics, lifestyle goods and pop-culture merchandise.
Kathy Smith, Roosevelt Field marketing director, called Sukoshi Mart "a fantastic addition" to the retail complex’s diverse lineup. It’s one that offers "shoppers an exciting new option for unique and popular products," she told Newsday in a statement.
The modern boutique marks the company’s first store in the United States. It arrived with a compelling mission "to bring a little bit of beauty, everyday," the business notes at sukoshimart.com.
The brand’s playful, trendy vibe resonates especially vibrantly with younger audiences seeking authenticity, global pop culture connections, and a dose of adorable. Between Miffy the bunny and whimsical glowing Smiski figures, it’s pure cute overload.
The store is designed to be a one-stop-shop experience, an outing that’s as fun as it is comprehensive. That’s been the goal of Sukoshi Mart since the company was founded in 2018 in Canada. Depending on your purchase, prices can run anywhere from around $5 to over $100.
Cosmetics are a major draw. Shoppers will find skincare, makeup and fragrance from major Korean beauty (K-beauty) brands such as Anua, Beauty of Joseon and Cosrx as well as Japanese beauty (J-beauty) lines including Hado Labo, Sana and Canmake. From moisturizing masks and lip balm to eyeliner to finishing powder and more, you’re covered.
Beyond cosmetics, K-pop merchandise abounds. That includes photocards for collections and lightsticks to cheer on favorite groups at concerts. Sukoshi Mart blind boxes offer themed collectibles from popular franchises like Sanrio and Sonny Angel. Each box contains a surprise item, such as key chains, plushies, mini figurines or mechanical pencils.
While merch runs the gamut at Sukoshi Mart, there is a unifying theme to what’s in stock. The store’s promotional materials sum it up simply. "It’s about the little things that bring you joy."
Sukoshi Mart is at Roosevelt Field Mall, 630 Old Country Rd., Uniondale, 516-415-0183, sukoshimart.com.
