Northwell launches health-focused editorial site, ‘The Well’
Bridget Connors holds Molly, one of her twin baby girls, in the NICU at Cohen Children's Medical Center. Connors' story is featured on Northwell Health's editorial website "The Well." Credit: Northwell
Northwell Health has launched “The Well,” a health-focused editorial site that it said promotes wellness through “journalistic-style editorial features.”
The New Hyde Park-based health system said the site would publish stories from community voices and experts who will answer medical questions.
The site will deliver features and news with “truth and emotion, ” said Gina Czark, associate vice president of content management at Northwell. “There are a lot of facts and figures reported. But what do people experience when they’re going through a medical issue? We don’t want people to feel alone.”
Czark said a team of about 12 in-house Northwell writers will work on the site, as will staff videographers and photographers. Northwell will also use freelancers, she said.
The site, which went through a soft launch in late December, formally launched this week.
“We expect to have about five items per week, with more content to be added,” Czark said.
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