Abercrombie asks 'The Situation' to shop elsewhere
Mike Sorrentino, a cast member in the television series, "Jersey Shore," has an offer from Abercrombie & Fitch to make it worth his while to stop wearing A&F shirts. MTV network's response was nice try! Sorrentino uses the stage name "The Situation." (Aug. 4, 2011) Credit: AP
NEW ALBANY, Ohio — A clothing company is offering money to Mike “The Situation” Sorrentino and his fellow “Jersey Shore” cast members — so they’ll stop wearing the brand on the show.
Abercrombie & Fitch Co. says in a news release posted Tuesday that it’s concerned that having Sorrentino seen in its clothing could cause “significant damage” to the company’s image.
Abercrombie says a connection to The Situation goes against the “aspirational nature” of its brand and may be “distressing” to customers. The Ohio-based retailer says it has offered a “substantial payment” to Sorrentino and producers of the MTV show so he’ll wear something else.
The company says it also is making the offer to others in the hard-partying cast.
An MTV spokeswoman did not immediately return messages for comment on Wednesday.
Most Popular
Top Stories
