Cast members of "American Horror Story: Hotel" meet reporters on...

Cast members of "American Horror Story: Hotel" meet reporters on Friday, Aug. 7, 2015. They are, from left, Sarah Paulson, Kathy Bates and Angela Bassett. Credit: AP / Richard Shotwell

"American Horror Story" remains one of those irresistible draws for many viewers, and I'm convinced I know at least one reason why: the trailers. They are -- what is the word? -- arresting.

Also quite good.

Here's the latest, released Thursday, and it features the entire cast of the forthcoming fifth season edition, "Hotel."  

The show premieres Oct. 7 at 10, on FX.

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