Brad Pitt to star in Chanel No. 5 commercial

Brad Pitt, a Best Actor nominee for "Moneyball," poses at... — Brad Pitt, a Best Actor nominee for "Moneyball," poses at the 31st Academy Awards Nominees Luncheon in Beverly Hills. (Feb. 6, 2012) Credit: AP

By FRANK LOVECE. Special to NewsdayMay 8, 2012

Is Brad Pitt the new face of Chanel No. 5, a scent worn by women?

E! News said Tuesday that the three-time Academy Award-nominated actor will be shooting a commercial in London this week for the famed perfume, introduced in 1921 by the Parisian couturiere Coco Chanel. Pitt, 48, his fiancee Angelina Jolie and their six children have a home in Britain, E! said.

This would not be the first product Pitt has endorsed. He starred in a Heineken commercial, directed by his "Seven" and "Fight Club" director David Fincher, that aired during Super Bowl halftime in 2005.

Ten years earlier, he and model Tatiana Sorokko shot a Japanese TV commercial for the Acura Integra. Most recently, in 2008, he filmed a commercial in Los Angeles for the Japanese communication and media conglomerate SoftBank. And he spent years as the official spokesman and model for the Japanese clothing label Edwin Jeans.